August 16. 2013

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KISS' New Los Angeles-based AFL Team is a Genius Idea

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KISS

Gene Simmons and Paul Stanley, best known for their membership in the long-running heavy metal band KISS, are reportedly part of an ownership group that will bring an Arena Football League team to Los Angeles, CA. As reported by USA Today and ESPN, the team will start playing in March, be called the LA KISS, and use the band's logo.

While Simmons maintains that the branding of the new team won't be overbearing — in that it will, in fact, operate like a regular football team, albeit bearing the KISS moniker — one can't help but appreciate the crafty marketing that's going on here. After all, KISS has always been known for its merchandise efforts, which earned the band an estimated $100 million in its early years.

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What People Are Talking About

I hope y'all like pop stars, Oprah, and boy bands, because that's where this post is going. You're welcome!

Pop Star Comebacks

As we mentioned earlier this week, Lady Gaga and Katy Perry have released new music to kick off their returns to the world of pop music. One of their singles, "Applause" and "Roar," will likely oust "Blurred Lines" singer Robin Thicke from the Billboard Hot 100 next week. Meanwhile, Justin Timberlake took to Instagram to release the entire track list for the second half of "The 20/20 Experience." Some of his new songs include "True Blood," "Cabaret," and "Murder." Justin Timberlake also announced some new fall dates for his tour. More Justin Timberlake = happy world.

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