June 4. 2014

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A Look at "Frozen" Ticketing Trends

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Visits to Disney on Ice pages

The new Disney on Ice production "Frozen" has everybody excited. Well, at the very least it has kids excited, and perhaps parents and "kids at heart" to less of an extent. But regardless of who exactly is looking forward to the ice show, people are looking for tickets. How many people? Well, that's where this story starts.

The graph at the top represents pageviews to the TicketNetwork.com collection of DoI pages from May 1 to June 3. I first came across it last week, when I wondered how many PVs those pages were getting in light of the May 20 sales date. At first I was sure something was wrong. Why were there so few PVs tracked before the 20th? After all, DoI isn't an unpopular series; in fact, tickets for the shows sell quite well at TN.com.

Then I discovered the reason for the seemingly odd reporting: There was over 9000% more PVs to those pages than is typical on a given day. I know that's a little vague, but we're talking in the 10s or thousands of visits PVs here compared to the hundreds they usually get. Since then the increased activity has kept up, albeit at a much lower number. So to say that fans of the movie are interested in seeing the ice show is a massive understatement.

So what other ticketing trends are we seeing? Here are a couple:

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10 Fun Facts About the Movie Frozen

Frozen image

The world is well aware of the success "Frozen" has had. The film's success has translated into an upcoming ice spectacular, as well as a Broadway show that's in the works. We feel chummy with Elsa and Anna, we know all the lyrics to "Let It Go," and we secretly wish we had a reindeer pet as cute as Sven.

But here are a few fun facts you may not have known about the successful film. (It should go without saying, but: major "Frozen" spoilers ahead.)

#1 - Rapunzel and Flynn Rider make an appearance at Elsa's coronation.

Blink and you'll miss it, but it's true. If you watch the crowd during Elsa coronation, you'll see both characters from "Tangled" (and yes, Rapunzel has her short, brown hair instead of the long, blond locks).

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