In addition to all the other stories we can tell about last night's events — the unseasonably warm weather, the great performances by Bruno Mars and the Red Hot Chili Peppers, and that absolute whomping the Seahawks gave to the Broncos — there are the stories about ticket prices.
Now that the game is over, I can say this about ticket prices: the story that's told depends greatly on how you look at the data.
For tickets listed on TicketNetwork.com — both before and after we knew the teams for the big game — the overall average selling price was $2,656, the lowest it has been in four years. However, it was only just barely the lowest in four years. For the 2012 game, the overall price was $2,670. Despite this game having a lot against it — a cold-weather city, an unprotected venue, and a lineup that had to travel very far from home — the overall price was only 5% lower than last year.
Last week I took a look at the post-AFC/NFC average selling price for Broncos-Seahawks tickets listed at TicketNetwork.com. In the six days since then, the post-AFC/NFC championship average price has gone slightly up and is now $2,657, compared to $2,847 last week. This suggests that the game is not as popular as sellers were hoping, even if a bit more than last year.
Last time I also took a look at the post-AFC/NFC average selling price for Broncos-Seahawks tickets listed at TicketNetwork.com, and found they were up about 18% compared to last year. Although the average is still higher than last year, the gap has closed considerably. With the additional six sales days factored in, it is now only 5% higher. With the natural drop in ticket prices that usually occurs as any event approaches, this margin may close even more as we approach game day.
So the conference championships are over and football's biggest game is soon to be here. Are you excited? It appears that ticket sellers are quite excited for the upcoming game.
A look at initial sales for the Denver Broncos and Seattle Seahawks game shows that, for tickets sold after the AFC and NFC championships were over, and up until the end of yesterday, the average selling price for tickets listed at TicketNetwork.com was $2,847. That's up about 18% versus the same period last year, when the average was $2,413.