Are high prices hampering Rolling Stones ticket sales?

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The Rolling Stones image

When The Rolling Stones announced their November and December tour dates one month ago, there was an immediate reaction from some fans that ticket prices were too high. Despite the grumbling, though, tickets sold out very quickly on the primary market.

Back here at TicketNetwork.com, sales were fairly brisk for the first few days tickets were available, but since then there have only been a handful per day. So what happened? Unlike most cases where high prices indicates a high demand for the artist or band's tickets, the prices were initially set so high that it kept casual fans away. When I first looked at the data in late October, the average ticket price was $2,444. Today it is $1,555; that's a drop of almost $900, but it still very high compared to some other artists. For example, Paul McCartney fans were paying an average $287 for tickets listed on TicketNetwork.com when they first went on sale, and more than twice as many sold during the first month as have for The Stones.

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What people were talking about last week: Referees, Part 2

Last week I took a look at how the NFL® referee kerfuffle affected ticket sales at TN.com up to that point in the season. I found the data a little inconclusive, as the sales trend from this season closely matched that of last season up until last week, suggesting that the controversial call made the Monday before last affected sales in a negative way. However, I hypothesized that the trend might just be a season difference.

So what does the data tell us now that the real referees are back and previous disappointments have had a week to turn to delight? Well, as you can see below, there was a definite improvement for a while. The day after the refs returned, orders at TN.com spiked again, and generally did so for a few days afterward. So it can be argued that the return of the refs improved things a bit from last week.

TN.com NFL sales for 11 days on and following the Monday Night Football controversy. Data is normalized.
NFL® tickets sold at TN.com for 11 days on and after the MNF controversy, and for a similar period in 2011. Data is normalized.
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What people are talking about this week: Referees

Unless you've been living under a rock for the last few weeks, you know that the NFL® has been embroiled in criticism over its hiring of temporary referees to officiate at games, due to a lockout of the regular refs due to contract negotiations. The situation came to a tipping point on Monday night when a controversial call handed the Seahawks/Packers game to the Seahawks. Two days later, the regular refs were back, and so the controversy has ended. Of course, as some have noted, there will inevitably still be arguments over calls. That's just how things roll, I guess.

At TN.com, we have been wondering how this referee kerfuffle has affected ticket sales. Did the call make fans who otherwise would be clamoring for tickets leery of buying, lest they have their time at the stadium marred by bad calls? Or did it have no effect?

Sales for the first 23 days of the 2012 and 2011 NFL seasons. Normalized.
NFL® tickets sold at TN.com for the first 23 days of the season. Data is normalized.
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A look back at five great years for TicketNetwork.com

TicketNetwork.com - For five years and counting.

Today is TicketNetwork.com's Fifth Anniversary! Although our site existed in some form or another before then, it's been five years since we launched ourselves as a retail site. And what a journey it has been. In that time, we've changed rapidly and grown dramatically. Let's take a look back at how things have evolved.

We've changed our look quite a bit

When we launched in 2007, the site looked a lot different than it does now. For one thing, there was a lot less emphasis on blue, grey, and red, which we currently feature throughout the site. Instead, there was a lot more green and yellow. In a revision from early 2008, we dispensed with some of the green and began to move toward the blue that would later become a big part of the site for a long time. During this time we also launched our affiliate program.

TicketNetwork.com layout from our launch in September 2007.
The TN.com layout at launch.
TicketNetwork.com layout as of January 2008.
Revision from January 2008.

By mid-2008, the time had come for a major makeover. Enter bluepalooza. Everywhere you went...blue. Blue logo, blue header, blue gradients. Can you guess our favorite color from that time? Hint: It started with the letter "B." Of course, by early 2009, things started to change again. For the first time, gray started to peek through and the On Sale Now section gained some seasonal color.

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Dallas Cowboys tickets a hot commodity on TicketNetwork.com

The Dallas Cowboys have been one of the most inconsistent teams in the NFL on the field in recent years, but off the field, they remain one of the biggest draws in the game.

So far in 2012, the Cowboys have had the second-highest number of orders on TicketNetwork.com, only bested by their NFC East rivals, the New York Giants. Of course, the caveat in all that is that nearly 25% of the Giants orders came from their home opener against, you guessed it, the Dallas Cowboys.

The most popular game on Dallas' 2012 home schedule has been their Week 15 match-up against the Pittsburgh Steelers. The game has sold nearly 50% more tickets than any other Dallas home game and has the highest average price per ticket sold at $293. The least expensive game on the schedule is this week's home opener in Arlington against the Tampa Bay Buccaneers.

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