On Monday MTV News published a story about Tiësto's hit event at the Home Depot Center in Carson, CA. A few years ago one could not have imagined that a DJ like Tiësto could fill stadiums, at least not in the U.S. Electronic music has a more storied history in the UK, but in the States it has largely been relegated to nightclubs, at least until recently.
That began changing a couple years ago when pop and R&B artists like Britney Spears and Rihanna began incorporating elements of electronic music into their own work. Around the same time electronic genres like dubstep found an audience among young music listeners.
Fast forward two years and Tiësto has 26,000 people jamming to his work. Not to be forgotten are deadmau5 and Owl City, who were already popular among electronic music fans in the U.S. So what does all this mean? Is electronic music becoming the next big thing in the concert industry? It's possible, and the data is there to support it.