Last year I did some research on the growth of electronic music on the TicketNetwork.com Exchange, and found that at the time Tiësto and deadmau5 were two of the biggest artists on the Exchange. Now that we're a year apart from the first post, it seems a good time as any to provide an update.
First off, some numbers for the genre as a whole. I compared the same two periods in both years, January 1 to October 10. As it turns out, the number of ticket purchases for the genre grew by 112%. This isn't as much growth over 2010, which was 447%, but still decent for an emerging genre (in terms of touring performances). The number of artists represented in the genre at TN.com also grew, from 37 to 64.
The lineup of top artists has also changed, partially due to growth, and partially due to some tours ending and others starting. For example, last year deadmau5 topped the list, but he hasn't performed much this year. Instead Avicii has taken over his place; tickets for his events represent 18% of all electronic music tickets sold during the period. The other artists in the Top 5 include Skrillex, Swedish House Mafia, Pretty Lights, and Bassnectar. Skrillex tickets in particular have seen a modest growth in sales. They hasn't surpassed deadmau5, as I predicted last year, but are still up 35%.
At the end of the year we'll take a closer look at how electronic music has done at TN.com in 2012, especially compared to other concert genres.
On Monday MTV News published a story about Tiësto's hit event at the Home Depot Center in Carson, CA. A few years ago one could not have imagined that a DJ like Tiësto could fill stadiums, at least not in the U.S. Electronic music has a more storied history in the UK, but in the States it has largely been relegated to nightclubs, at least until recently.
That began changing a couple years ago when pop and R&B artists like Britney Spears and Rihanna began incorporating elements of electronic music into their own work. Around the same time electronic genres like dubstep found an audience among young music listeners.
Fast forward two years and Tiësto has 26,000 people jamming to his work. Not to be forgotten are deadmau5 and Owl City, who were already popular among electronic music fans in the U.S. So what does all this mean? Is electronic music becoming the next big thing in the concert industry? It's possible, and the data is there to support it.