KISS' New Los Angeles-based AFL Team is a Genius Idea

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Gene Simmons and Paul Stanley, best known for their membership in the long-running heavy metal band KISS, are reportedly part of an ownership group that will bring an Arena Football League team to Los Angeles, CA. As reported by USA Today and ESPN, the team will start playing in March, be called the LA KISS, and use the band's logo.

While Simmons maintains that the branding of the new team won't be overbearing — in that it will, in fact, operate like a regular football team, albeit bearing the KISS moniker — one can't help but appreciate the crafty marketing that's going on here. After all, KISS has always been known for its merchandise efforts, which earned the band an estimated $100 million in its early years.