Gene Simmons and Paul Stanley, best known for their membership in the long-running heavy metal band KISS, are reportedly part of an ownership group that will bring an Arena Football League team to Los Angeles, CA. As reported by USA Today and ESPN, the team will start playing in March, be called the LA KISS, and use the band's logo.
While Simmons maintains that the branding of the new team won't be overbearing — in that it will, in fact, operate like a regular football team, albeit bearing the KISS moniker — one can't help but appreciate the crafty marketing that's going on here. After all, KISS has always been known for its merchandise efforts, which earned the band an estimated $100 million in its early years.
Map by U.S. Geological Survey. Public domain.
Last summer I did an analysis of how far people travel to get to a festival, thinking that most people were willing to go far from home to get to them. In fact, people did not travel very far. As it turned out, the largest chunk of people was only willing to travel up to 150 miles from home to attend a festival.
That was festivals; what about regular concerts? Well, at the time I generally knew that people traveled only short distances to get to them. What hadn't been done was an actual analysis. Now one has been done and the results are pretty stark.
Not only are people also willing to travel only up to 150 miles to get to a regular concert, it is the upper limit pretty overwhelmingly. While the numbers for festivals varied a lot (between 33% and 90% depending on the festival), with regular concerts the norm is almost always 60% of attendees only traveling 150 miles or less.
On Tuesday KISS and Mötley Crüe announced the tour dates for the double-headlining tour they're going on this summer, named simply "The Tour." It's the first time the two metal heavyweights are sharing a stage since 1982. At the time KISS was in turmoil as Ace Frehley had just left the band, and their Creatures of the Night Tour had poor attendance in the United States following years of pop-heavy albums. Mötley Crüe, meanwhile, was an upstart that had formed the previous year. Over the course of thirty years, KISS has toured both with and without its makeup, and Mötley Crüe has become a world famous act in its own right.
The Tour is currently slated to run from July 20 to September 23, with at least 40 shows by the time all is said and done. For Mötley Crüe, it'll be the second year in a row they tour as a co-headliner. Last year they toured with Poison and New York Dolls. The current average ticket price for The Tour is $254*.
The U.S. tour dates are listed below. Visit the KISS and Mötley Crüe page to buy tickets.