Who would have thought that over a 12-month span we would see not one but TWO cultural phenomenons in Tim Tebow and now Jeremy Lin? Unlike Tebow, though, Lin literally came out of nowhere. No hype. No huge fan following. And if it weren't for a few injuries and a team with nothing to lose, Lin probably still wouldn't have had his chance to play. Now, Lin has taken over the NBA and popular culture as a whole in just a few short weeks.
Since Linsanity began on February 4, sales for Knicks games at Madison Square Garden have exploded on TicketNetwork.com. A little over 41% of all Knicks tickets purchased this season have come since Lin made his debut.
There are multiple factors that have made Jeremy Lin such a fan favorite. First of all, nearly all sports fans, and even non-sports fans, love to root for the underdog. Lin was never given the chance to succeed in the NBA, having been cut by two teams in the last 12 months, and now he is a guy that is dominating players twice his size.