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With summer here, a lot of people are opting to go to music festivals, and why not? Many of them are three or four days long, and in that time, you often have over 100 bands to choose from. They're a good deal for the price.
I looked at three festivals – Coachella, Lollapalooza, and Austin City Limits – to see where ticket buyers are coming from. I already knew, by looking at other concert data, that people tend to stick close to home when choosing what they want to see.
It makes sense, given the recession, plus rising gas and airfare prices. However, I went into this research expecting the opposite to happen with festivals. Unlike tours, I saw festivals more as destination events: something people plan an entire week-long trip around.