Get-In Price for NCAA Finals Tickets Dips Below $100

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NCAA Basketball

As the UConn Huskies, Florida Gators, Kentucky Wildcats, and Wisconsin Badgers prepare to play in the NCAA Tournament semi-finals tomorrow, the get-in price (the lowest price you can expect to find for a ticket) for tickets listed at of both the semi-finals and the championship have dipped below $100*. At the time of this writing, the get-in price for the semi-final is a bit higher than for the championship by about $20. The get-in price for passes that include both sessions is $104. So anyone still looking for a ticket to the game has an opportunity to get a seat for a pretty good price.


Reinforcing the trend I noticed last week, college basketball fans from Connecticut and Kentucky were the most enthusiastic about finding tickets for the NCAA Finals following their teams' advancement to Cowboys Stadium in Dallas, TX, this weekend.

The two states were among the ones that sent a very high amount of visits to in the two hours following the Huskies' and Wildcat's wins in the East and Midwest Regional Finals on Sunday. In addition, and not surprising given the proximity to the host venue, Texas also had high visit activity, especially once Connecticut won.

I put together the time-lapse heat map video below, which follows visit activity to tournament-related pages on, from the beginning of the South Regional Final on Saturday to past the end of the Midwest Regional on Sunday.

NCAA Basketball

Now that the First Four games have been played, the 2014 NCAA Tournament can truly get underway. We can also start making some comparisons with previous years, and see how things stack up. At this point in the tournament, the average selling price for all NCAA Tournament tickets listed at is $263, about 22% higher than the price at the same point in time for last year's tournament, which was $215. In fact, the price is the highest it's been three years running, up 40% since 2012.



The following is a guest article by Adam Bruk.

NCAA March Madness

It's the most wonderful time of the year for college basketball fans, especially those whose team has made it to the elusive field of 64. It seems that each year we sit down to watch the games, there isn't a day that goes by without a big upset. Those that pick only the top seeds to move on can count on tearing up their brackets before the weekend round of 32.

During the regular season, it seems like upsets happen on a weekly basis. In fact, an unranked team beat a top 5 ranked team over 20 times this past season, and there was a week when all of the top 5 teams were upset by an unranked opponent. But during the tourney, we're always surprised at how a No. 4 seed could lose to a No. 13 seed — especially when our brackets (and bragging rights) depend on it.

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