In the last Top 10 in mid-September, it seemed that the Ringling Bros. Circus was heading for a third month at the top. Well, I can now report that that has indeed happened! This makes Ringling the first event to top the list for three months in a row since this series was started.
Last month I noted that it was Ringling's affordable tickets that was keeping it at the top, but what does that mean exactly? Well, the success of any event is based on demand for the tickets plus pricing them at a level ticket buyers are willing to pay. In September, the overall average selling price for Ringling Bros. tickets listed on TicketNetwork.com was $41. Between all the cities on the Ringling tour, average prices were mostly in the $30 range.
With Bruno Mars now claiming the second spot and Monster Jam (just barely) at the very bottom, the two-month dominance of the monster truck show is over. Although the events are still doing quite well — enough to earn it a place in March's Top 10 — it lost its lofty position thanks in part to the passing of a popular event in Dallas, TX, at the end of February.
In its place is the other family-friendly and affordable show, Ringling Bros. and Barnum and Bailey Circus. Mars, meanwhile, is in the Top for the first time since we started the series last year.
Rounding out the first five is P!nk, who returns after briefly being there last October, and Taylor Swift, who returns to the first five after falling to the second half in February. And, currently in the second half we see Justin Timberlake and Jay-Z's tour, which enters the list for the first time, while George Strait is back after a month off, and the Dave Matthews Band returns for the first time since last June.
* Rankings are as of 4/3/2013 4:00 p.m. EDT. Top 10 list is ranked based by the number of tickets sold on TicketNetwork.com.