Although there were some other stories, April belonged to Sir Paul McCartney. The ever popular British rocker released a a stream of North American tour dates throughout the month that helped propel him to the top. Although McCartney was in the Top 10 last September, he also had fewer tour dates scheduled at the time (five versus twenty-one). As has always been the case in this list, volume equals success. More tour dates helped generate more sales this time around.
Despite having plenty of two-night stops — Orlando, FL; Brooklyn, NY; Austin, TX; and Tulsa, OK — the best-performing cities were ones where only one show is scheduled. Indeed, you have to get past Washington, DC; Seattle, WA; and Milwaukee, WI; before you can get to the best-performing two-night city, Brooklyn. The three single-concert cities made up 42% of all McCartney ticket sales on TicketNetwork.com for April.
With Bruno Mars now claiming the second spot and Monster Jam (just barely) at the very bottom, the two-month dominance of the monster truck show is over. Although the events are still doing quite well — enough to earn it a place in March's Top 10 — it lost its lofty position thanks in part to the passing of a popular event in Dallas, TX, at the end of February.
In its place is the other family-friendly and affordable show, Ringling Bros. and Barnum and Bailey Circus. Mars, meanwhile, is in the Top for the first time since we started the series last year.
Rounding out the first five is P!nk, who returns after briefly being there last October, and Taylor Swift, who returns to the first five after falling to the second half in February. And, currently in the second half we see Justin Timberlake and Jay-Z's tour, which enters the list for the first time, while George Strait is back after a month off, and the Dave Matthews Band returns for the first time since last June.
* Rankings are as of 4/3/2013 4:00 p.m. EDT. Top 10 list is ranked based by the number of tickets sold on TicketNetwork.com.
Although there is a lot of shifting after the top two positions, the top two spots in February pretty much stayed the same as January. Tickets for Monster Jam Trucks and the Ringling Bros. and Barnum and Bailey circus continued to sell at a very quick pace all throughout the month. As with last month, both shows, and Monster Jam in particular, far outstripped any other event.
Meanwhile, as was highly expected, Beyoncé announced a tour and almost immediately placed on the top-seller list. Also, Luke Bryan continued his ascent. Finally, Jason Aldean appeared back on the list for the first time since September (incidentally, while touring with Luke Bryan), Kenny Chesney and Fleetwood Mac are back after dropping off for a month, and Taylor Swift and Wicked are hanging in there.
* Rankings are as of 3/4/2013 11:00 a.m. EST. Top 10 list is ranked based by the number of tickets sold on TicketNetwork.com.
This month, the Top 10 story is a little different. Thanks to a high demand, affordable prices, and plenty of events to choose from, Monster Jam Trucks was able to lead by a very large amount over any other type of event for which we sell tickets at TicketNetwork.com. It has absolutely been dominating in ticket sales, far outstripping any other event, including the venerable Justin Bieber and Taylor Swift. However, Monster Jam isn't the only event that we don't usually see in the Top 10 that's doing well. The Ringling Bros and Barnum and Bailey Circus is back after last appearing in the first spot of the Top 10 in August, when the Top 10 was first expanded to include all events.
As for the other events, Bieber and Swift's appearances here are no surprise. Neither is Lady Gaga's; she started up with new tour dates on the fifth, so increased sales again are expected. The freshman in the group is Luke Bryan, who's been gaining quite a bit of demand over the last couple months. The full Top 10 is below.
I'm completely unsurprised that Taylor Swift once again has a commanding lead in ticket sales on TN.com. She's been on the top of our bi-weekly Top 5 on the rest of the site all month, and so long as Red continues to dominate the charts, people won't forget about the tour quickly. Swift has also done something that only one other act, Justin Bieber, has done: claim the top spot for two consecutive months. Not even One Direction, despite all its time on the list, achieved that (though it did top the list for two non-consecutive months).
Speaking of Bieber, guess who's back! Thanks to the addition of summer dates to his tour, Bieber was able to skyrocket back to the Top 2. We'll see if it can be sustained, but I'm not optimistic, given how he dropped off the list in November. Meanwhile, Kenny Chesney also returns to the list in a big way, due to ticket sales for his new tour, and Wicked, The Book of Mormon, Jeff Dunham, and One Direction are hanging in there.