This month, the Top 10 story is a little different. Thanks to a high demand, affordable prices, and plenty of events to choose from, Monster Jam Trucks was able to lead by a very large amount over any other type of event for which we sell tickets at TicketNetwork.com. It has absolutely been dominating in ticket sales, far outstripping any other event, including the venerable Justin Bieber and Taylor Swift. However, Monster Jam isn't the only event that we don't usually see in the Top 10 that's doing well. The Ringling Bros and Barnum and Bailey Circus is back after last appearing in the first spot of the Top 10 in August, when the Top 10 was first expanded to include all events.
As for the other events, Bieber and Swift's appearances here are no surprise. Neither is Lady Gaga's; she started up with new tour dates on the fifth, so increased sales again are expected. The freshman in the group is Luke Bryan, who's been gaining quite a bit of demand over the last couple months. The full Top 10 is below.
I'm completely unsurprised that Taylor Swift once again has a commanding lead in ticket sales on TN.com. She's been on the top of our bi-weekly Top 5 on the rest of the site all month, and so long as Red continues to dominate the charts, people won't forget about the tour quickly. Swift has also done something that only one other act, Justin Bieber, has done: claim the top spot for two consecutive months. Not even One Direction, despite all its time on the list, achieved that (though it did top the list for two non-consecutive months).
Speaking of Bieber, guess who's back! Thanks to the addition of summer dates to his tour, Bieber was able to skyrocket back to the Top 2. We'll see if it can be sustained, but I'm not optimistic, given how he dropped off the list in November. Meanwhile, Kenny Chesney also returns to the list in a big way, due to ticket sales for his new tour, and Wicked, The Book of Mormon, Jeff Dunham, and One Direction are hanging in there.
Taylor Swift is going back on tour, meaning there really was no competition in November. When added together, 65% more tickets were bought for Taylor Swift concerts than the nearest contender, Trans-Siberian Orchestra. She will likely continue to do well for at least the next couple weeks as more shows go on sale.
Meanwhile, TSO tickets are selling even better now that the holiday season is in full swing, and they've been joined in representing the holiday-themed shows by Radio City Christmas Spectacular. Also doing better is One Direction, who is back in the Top 3 after dropping to sixth place last month. Most of the rest of the Top 10 is pretty much the same, just with switched positions. The exception is the one other new event, Disney on Ice: Rockin' Ever After.
The major story of last month is George Strait's Cowboy Rides Away Tour with Martina McBride. I don't believe I've seen a higher number of tickets bought for a performer (or a duo) in a month than I have for them. In fact, their tour accounts for 22% of all the tickets in this month's Top 10. I guess it just goes to show that it helps to be the king, and even more so when you're retiring in two years.
Meanwhile, singer-songwriter P!nk was the leading solo performer, with a strong showing all throughout the month. Trans-Siberian Orchestra moved up, which isn't unexpected since their tour is quickly approaching. On the other hand, One Direction moved down quite a bit after spending the previous two months in the Top 3. However, this also isn't surprising. Their current tour is soon ending, and the next doesn't begin until June 2013, so sales will likely pick back up later.
Finally, Maroon 5 entered the Top 10 for the first time with extremely strong sales, especially when you consider what other performers and shows are on the list.
A lot changed last month in the Top 10. One Direction returned to the top, displacing the Ringling Bros. Circus, but just barely. Meanwhile, theater staple Wicked and the popular Book of Mormon moved up, thanks to a burst in orders.
Lady Gaga, Paul McCartney, and Trans-Siberian Orchestra have entered the list for the first time, due to the fact that they haven't had tours since last year. Notably, Lady Gaga has not displaced One Direction. There was a time when she would have topped this list, perhaps alternating with Justin Bieber. However, tickets have been on sale for a little more than a week; we'll give her some extra time to climb.
Speaking of performers not doing as well, Jason Aldean and Luke Bryan are slowly, but surely, slipping down the list. This isn't very surprising, given that their tour is wrapping up. But it is the first time since May that they haven't been in the top three.