In the last Top 10 in mid-September, it seemed that the Ringling Bros. Circus was heading for a third month at the top. Well, I can now report that that has indeed happened! This makes Ringling the first event to top the list for three months in a row since this series was started.
Last month I noted that it was Ringling's affordable tickets that was keeping it at the top, but what does that mean exactly? Well, the success of any event is based on demand for the tickets plus pricing them at a level ticket buyers are willing to pay. In September, the overall average selling price for Ringling Bros. tickets listed on TicketNetwork.com was $41. Between all the cities on the Ringling tour, average prices were mostly in the $30 range.
Taylor Swift is going back on tour, meaning there really was no competition in November. When added together, 65% more tickets were bought for Taylor Swift concerts than the nearest contender, Trans-Siberian Orchestra. She will likely continue to do well for at least the next couple weeks as more shows go on sale.
Meanwhile, TSO tickets are selling even better now that the holiday season is in full swing, and they've been joined in representing the holiday-themed shows by Radio City Christmas Spectacular. Also doing better is One Direction, who is back in the Top 3 after dropping to sixth place last month. Most of the rest of the Top 10 is pretty much the same, just with switched positions. The exception is the one other new event, Disney on Ice: Rockin' Ever After.
The major story of last month is George Strait's Cowboy Rides Away Tour with Martina McBride. I don't believe I've seen a higher number of tickets bought for a performer (or a duo) in a month than I have for them. In fact, their tour accounts for 22% of all the tickets in this month's Top 10. I guess it just goes to show that it helps to be the king, and even more so when you're retiring in two years.
Meanwhile, singer-songwriter P!nk was the leading solo performer, with a strong showing all throughout the month. Trans-Siberian Orchestra moved up, which isn't unexpected since their tour is quickly approaching. On the other hand, One Direction moved down quite a bit after spending the previous two months in the Top 3. However, this also isn't surprising. Their current tour is soon ending, and the next doesn't begin until June 2013, so sales will likely pick back up later.
Finally, Maroon 5 entered the Top 10 for the first time with extremely strong sales, especially when you consider what other performers and shows are on the list.