It's not enough to simply say that One Direction won out the weekend. Instead, it's more accurate to say that tickets for the band's upcoming "Where We Are" Tour completely dominated the weekend. Over 1/3 of all tickets sold at TicketNetwork.com on Saturday and Sunday were for the band's events*. And I'm not just talking about 1/3 of concert ticket sales here, but 1/3 of all ticket sales, including concerts, sports, and theater events.
There are also some interesting stats when we dig deeper. First, one might expect the venue that did the best is the one with multiple shows, which is not an unreasonable assumption as it happens often enough, and there are a number of cities on this tour with two-day stops. But that's not what happened this weekend for One Direction. Rather, the top-selling venue was one with only a single show: the August 13 concert at Lincoln Financial Field in Philadelphia, PA. Closely following up in second place was Gillette Stadium in Foxboro, MA, which has two shows on August 7 and 8. Here are the top five:
Map by U.S. Geological Survey. Public domain.
Last summer I did an analysis of how far people travel to get to a festival, thinking that most people were willing to go far from home to get to them. In fact, people did not travel very far. As it turned out, the largest chunk of people was only willing to travel up to 150 miles from home to attend a festival.
That was festivals; what about regular concerts? Well, at the time I generally knew that people traveled only short distances to get to them. What hadn't been done was an actual analysis. Now one has been done and the results are pretty stark.
Not only are people also willing to travel only up to 150 miles to get to a regular concert, it is the upper limit pretty overwhelmingly. While the numbers for festivals varied a lot (between 33% and 90% depending on the festival), with regular concerts the norm is almost always 60% of attendees only traveling 150 miles or less.