In September, we finally saw a little bit of change among the top players, with a return of some former top players. At least in this case, it makes a lot of sense. As the holiday season approaches, people looking for something to do during that time have Christmas and winter on the mind, and that's what last month's Top 10 represents. Thus we see two of the top holiday/winter-themed events: Frozen and Trans-Siberian Orchestra.
Indeed, of all the tickets purchased last month at TN.com for Frozen shows happening in 2014, nearly 40% were for shows in November, while another 31% were for shows this month*. So over 70% of Frozen ticket purchases in September were for the next couple months.
It makes a lot of sense that some people would purchase for an imminently upcoming show. With its family-friendly nature, it makes a great show to see on a whim, especially on the weekend (where it does best). Others, however, are looking ahead to the holiday period. Interestingly, there were not many sales for December. I wonder if that will change once I revisit this in October's Top 10.
TSO, meanwhile, is all always about Christmas and the holiday season. Whereas Frozen's busiest period is in November, the lion's share of ticket sales for TSO are for December shows. I expect it's because, with TSO, more people want the Christmas theme as close to the holiday as possible. And, in fact, the most popular days for the show are those immediately surrounding Christmas, from December 13 to 26. Of course, as a touring show with a few shows in each city it visits, beggars cannot be choosers, so November also does very well for TSO.
* Rankings and other data are as of 10/8/2014 4:00 p.m. EDT. Top 10 list is ranked based by the number of tickets sold on TicketNetwork.com. Trademarked terms are the property of their respective owners and are used strictly for descriptive purposes and do not imply an endorsement or partnership. TicketNetwork is an online ticket marketplace and is in no way associated with the trademark owners, artists, teams, or productions mentioned.