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Everything You Need to Know about TIDAL

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Tidal Logo

Photo courtesy of Radio Survivor

Yesterday at 5 p.m. EDT, to much fanfare and anticipation, the music streaming service Tidal was launched – or rather, relaunched. Mogul and rapper Jay Z has spearheaded the initiative, and the amount of star power packed into his press conference was impressive, but what does the revamped Tidal service mean for the music industry, and more importantly, for the consumer?

TIDAL: A Brief History

Scandinavian tech company Aspiro, which was founded in 1998, launched TIDAL in 2014, a complement to their other streaming service WiMP, which was launched in 2010. Throughout Aspiro’s history, the company has acquired various smaller tech startups, numbering at least 13 in total between 2000 and 2008. As of January 30 of this year, Aspiro announced a $56 million takeover bid from Project Panther Bidco, Ltd. Project Panther is indirectly owned and controlled by Shawn Carter, aka, Jay Z. While some shareholders objected to the takeover, claiming it undervalued the growth potential of Aspiro, the bid was accepted on March 13, 2015, with over 90% of shareholders in favor of the acquisition.

TIDAL itself is a relatively young streaming service. What differentiates it from other similar streaming services is that it boasts lossless audio streaming and HD video (currently available only to TIDAL HiFi subscribers), with over 25 million tracks and 75,000 music videos at its disposal at this point in time, with plans to increase the media library. Unlike many other competitors, however, TIDAL is a subscription-only service. Their base-plan, TIDAL Premium, will cost you $9.99 per month, with an option to upgrade to the more high-definition TIDAL HiFi for $19.99 monthly.

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#TBT: Top Five Alter Egos on Stage

What do David Bowie, Beyonce, and Garth Brooks have in common? They all stepped out of themselves to put on a new face and performance for the stage! While many performers have pulled similar stunts, here are our top five alter egos. Hold on to your butts, it's gonna be a weird ride.

5) Chris Gaines

Garth Brooks on Tour Now

Photo courtesy of tasteofcountry.com

The late 1990s were an odd time. We were in the throes of a bull market, Britney Spears was a fresh-faced ingénue with all of her hair intact (and in pigtails), and country-pop was all the rage. We weren’t even at war with anyone. It was in this cultural climate of excess and sunny emotions that we were first introduced to the remarkable artiste Chris Gaines. 

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Music Monday: Nicki Minaj, Crazy Like a Fox

Nicki Minaj

Our offices have been buzzing since the announcement of Nicki Minaj’s "Pinkprint Tour" and the show’s US dates. But aside from her knack for hook-driven hits, what really has our gums flapping is the “Anaconda” singer’s antics off stage. We’ve essentially come to realize our office is split into two camps: those who think Nicki Minaj is crazy, and those who do not.

Minaj: A Study in Bananas

1) Picks fights on Twitter with everyone’s favorite purveyors of pancakes:

 

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What People Are Talking About

Will Ferrell is Little Debbie

Source: YouTube.com. Please note: video may not be suitable for work.

Get Hard, the much anticipated comedy film starring Will Ferrell and Kevin Hart is set to come out on Friday, and in preparation for the film’s release, Ferrell is making his round of public appearances. However, it is fair to say Ferrell isn’t taking the most orthodox approach to promote the film. The week before last he played for 10 different MLB teams in the Cactus League, which also served as a fundraiser for Cancer for College and Stand Up to Cancer. Then, last week he headed to New York where he appeared on the The Late Show With David Letterman dressed as a leprechaun in honor of St. Patrick’s Day.

While the leprechaun outfit was understandable, his next television appearance was random and downright creepy. On Wednesday, he appeared on The Tonight Show Starring Jimmy Fallon dressed as Little Debbie; complete with a blue plaid dress, curly wig, and straw hat. He insisted he was the new spokesperson for the company that’s known for snacks, such as Cosmic Brownies, Swiss Cake Rolls, and Zebra Cakes. This stunt would lead you to think McKee Foods, the owner of Little Debbie has some sort of partnership with Ferrell. Well they don't. It turns out McKee Foods was surprised to find out about their new spokesperson, however, they did welcome the free publicity with open arms.

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The Best Basketball Music Themes

Tomorrow marks the beginning of another NCAA Basketball Tournament, and we are definitely amped up for the coming games. The beginning of the tournament also got us thinking about some of the most popular basketball-related themes. Where basketball is concerned, there really are only a few big ones, but they're all memorable and instantly recognizable.

"I Believe I Can Fly"

Source: YouTube.com

There are a lot of songs that are created and then later appropriated for movies. "I Believe I Can Fly" by R. Kelly was not one of those songs. Written for the 1996 live action/Looney Tunes mash-up "Space Jam," the song help propel the movie into the box-office stratosphere. It also earned a life of its own outside the movie, and in addition won two Grammy Awards for Best Male R&B Vocal Performance and Best Rhythm & Blues Song.

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