Ticketing Trends

A Look at "Frozen" Ticketing Trends

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Visits to Disney on Ice pages

The new Disney on Ice production "Frozen" has everybody excited. Well, at the very least it has kids excited, and perhaps parents and "kids at heart" to less of an extent. But regardless of who exactly is looking forward to the ice show, people are looking for tickets. How many people? Well, that's where this story starts.

The graph at the top represents pageviews to the TicketNetwork.com collection of DoI pages from May 1 to June 3. I first came across it last week, when I wondered how many PVs those pages were getting in light of the May 20 sales date. At first I was sure something was wrong. Why were there so few PVs tracked before the 20th? After all, DoI isn't an unpopular series; in fact, tickets for the shows sell quite well at TN.com.

Then I discovered the reason for the seemingly odd reporting: There was over 9000% more PVs to those pages than is typical on a given day. I know that's a little vague, but we're talking in the 10s or thousands of visits PVs here compared to the hundreds they usually get. Since then the increased activity has kept up, albeit at a much lower number. So to say that fans of the movie are interested in seeing the ice show is a massive understatement.

So what other ticketing trends are we seeing? Here are a couple:

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May's Top 10 Events

The enthusiasm for Disney's hit movie "Frozen" hasn't melted away just yet — not even close. After an ice show adaptation of the film was announced last month, we expected that excitement for the show would be sky high. The question was: To what degree?

Now we know. The May 20 sales date for the show helped propel "Frozen" straight to the top of TN.com's May Top 10 in a way that was almost as effortless as Elsa creating her ice castle. To put it in more glacial terms, on that day Frozen made up almost 40% of all tickets sold on TN.com. That's huge!

It's the kind of number we usually see for a concert onsale for a very popular artist or band (Jay-Z & Beyonce were in this territory). Other than some of the big Broadway productions like The Book of Mormon, or a circus show like Ringling, we don't typically see this kind of thing for theater. It just goes to show: create something catchy and viewers will latch on forever.

Check back tomorrow for more ticketing trends about Frozen, including information about its fortunes during today's individual ticket onsales day.

* Rankings and other data are as of 6/3/2014 10:00 a.m. EDT. Top 10 list is ranked based by the number of tickets sold on TicketNetwork.com. Trademarked terms are the property of their respective owners and are used strictly for descriptive purposes and do not imply an endorsement or partnership. TicketNetwork is an online ticket marketplace and is in no way associated with the trademark owners, artists, teams, or productions mentioned.

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April's Top 10 Events

I'm quite excited to report that Fleetwood Mac took the lead position for last month's TicketNetwork.com Top 10, as I wasn't entirely sure what I was going to discuss if Ringling Bros. went another month at the top. Last month I wondered if it was possible Paul McCartney might take the top spot like he did in April 2013, but the reuniting of Mac's classic lineup helped boost the band up.

The band's fortunes here at TN.com were assisted by, first and foremost, sales for its two concerts at the TD Garden in Boston, MA. A super-majority of the tickets for that venue were for the first show on October 10. However, the venue wasn't an overwhelming portion of sales. Other venues that brought in many ticket sales for this tour included the United Center in Chicago, IL; The Forum in Inglewood, CA; and the Wells Fargo Center in Philadelphia, PA.

* Rankings and other data are as of 5/6/2014 1:00 p.m. EDT. Top 10 list is ranked based by the number of tickets sold on TicketNetwork.com. Trademarked terms are the property of their respective owners and are used strictly for descriptive purposes and do not imply an endorsement or partnership. TicketNetwork is an online ticket marketplace and is in no way associated with the trademark owners, artists, teams, or productions mentioned.

NFL Ticket Sales Take Off Following Schedule Release

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When it comes to the football, there never seems to be a true offseason. Every event that happens in the NFL makes headlines, including last week's regular season schedule release. The schedule was officially announced last Wednesday at 8 p.m., and immediately following the release, there was an influx of customers visiting TicketNetwork.com looking for tickets to the upcoming season.

Within 24 hours of the announcement, tickets to home games for all 32 teams were sold through our marketplace. So far, the top-selling team has been the Dallas Cowboys, who have accounted for nearly 10% of all the football tickets sold this past week. Dallas has a tough schedule of home games this season, including their opening week game against San Francisco.

While Dallas had the highest volume of tickets sold, it was the Denver Broncos which had the highest average selling price (see table below). Fresh off losing in the big game, Denver is among the favorites to win the championship this season. Their home schedule includes games against Indianapolis, San Francisco, as well as divisional rivalry games against San Diego and Kansas City.

Although the season is still months away, the NFL will continue to be in headlines nearly every week (the draft is only about a week away) and before you know it, the season will be ready to kick-off.

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March's Top 10 Events

Well, it happened. Ample ticket sales at TN.com allowed the Ringling Bros. & Barnum and Bailey Circus to once again claim the top spot on this list. When combined with the last three-month period from July to September, and last March, that gives Ringling a full half year at the top.

As I've mentioned in previous months, it isn't that the other events have done poorly. They've done very well, and in particular the Kiss & Def Leppard and the Eminem & Rihanna tours were neck and neck for the second position. It's just that so many more Ringling Bros. tickets were sold during March.

It is possible things will change in April. Last year, Paul McCartney displaced Ringling Bros. during April, and wouldn't you know, he's plotting more dates this year. Maybe we'll see him claim the top spot again?

* Rankings and other data are as of 4/8/2014 2:00 p.m. EDT. Top 10 list is ranked based by the number of tickets sold on TicketNetwork.com. Trademarked terms are the property of their respective owners and are used strictly for descriptive purposes and do not imply an endorsement or partnership. TicketNetwork is an online ticket marketplace and is in no way associated with the trademark owners, artists, teams, or productions mentioned.

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