Ticketing Trends
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Research by Michael Merritt

Guess Who

Image from SWNS.com via The Dail Mail

With every new date for a top event, whether Kanye or Britney, Wicked or West Ham, fans with less-than-bottomless pockets sometimes cringe. It’s extremely rare to hear a true music lover ever state that they regret digging deep for those nosebleeds to see their longtime favorite musician, but before they make the commitment, many will lament the cost. For Rolling Stones fans, high ticket prices are part and parcel with their fandom.

A quote from Rolling Stone highlights fans’ displeasure:

"Can the Rolling Stones actually need all that money… How much can the Stones take back to Merrie England after taxes, anyway? How much must the British manager and the American manager and the agency rake off the top?...  [It] says a very bad thing to me about the artists' attitude towards the public. It says they despise their own audience."

And that quote was published in the November 15, 1969 issue of Rolling Stone Magazine. You can read the whole piece here, it’s definitely worth a peruse.  As per the date of original publication, concertgoers were being asked to fork over $8.50 tops for tickets to the Stones’ tour supporting their album Let It Bleed. At the time, other top acts like The Doors had ticket prices topping out at $6.50. Today, that would get you a venti frappucino and a dirty look from the barista because you’d have nothing left for the tip.

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Mayweather vs. Pacquiao

The reporting in the week or so since the Mayweather vs. Pacquiao announcement has highlighted how expensive tickets to the bout are on the secondary market, where tickets are being listed in the thousands of dollars. However, while the big numbers get all the news, there often isn't much context. What does it mean to be really pricey?

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Edmonton, Alberta Leads in AC/DC Ticket Sales

ACDC

It was a big week for rock band AC/DC at TicketNetwork.com. Tickets for the band's upcoming Rock or Bust Tour placed in the top spot of the selling artists list for the past week*. One of the tour dates helpful to that achievement was the September show in Edmonton, Alberta, which beat out Chicago to become the leading city in Monday's onsale. Over 20% of tickets sold so far for the tour have been for the Edmonton show.

Edmonton as a city, wasn't the only winner. Alberta also led on a province/state level with more ticket sales than California. That's quite the feat when California is hosting two shows in September compared to Alberta's one show.

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A Visual Look at Average Listing Prices for the Big Game

Less than a week until the Big Game, average listing prices at TicketNetwork.com for tickets to the University of Phoenix Stadium are ranging widely, from $4,138 for upper-level corner seats to $9,627 for club-level 50-yard line seats*. Below you can browse a couple visuals we put together that show current average listing prices for major areas of the stadium.

Chart

Average Listing Prices for the Big Game via Chart

Map

Average Listing Prices for the Big Game via Map

*Ticket sales data is as of 1/26/2014 9:00 a.m. EST. Map does not indicate sections with currently available tickets. Trademarked names are the property of their respective owners. TicketNetwork does not claim any right or ownership to any team or venue name, or other trademark contained in this release. These names are strictly used for descriptive purposes and do not imply an endorsement or partnership.

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With less than a week to go until the NFC and AFC championship games, ticket sales for the two on the TicketNetwork.com exchange are at the lowest levels they've been in the past four years*. As you can see on the graph below, the sales trend has been downward for the past few years, but this year is particularly bad for the two. Whereas normally the NFC game sells moderately well, it has been performing worse year after year, and in 2015 it is only selling about as well as the AFC game. The AFC game was improving in sales for a few years until now. All in all, sales for both games are down 55% from the same period of time last year and down 68% from 2012.

Conference Championship Tickets Sold from 2012-2015
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