The reporting in the week or so since the Mayweather vs. Pacquiao announcement has highlighted how expensive tickets to the bout are on the secondary market, where tickets are being listed in the thousands of dollars. However, while the big numbers get all the news, there often isn't much context. What does it mean to be really pricey?
It was a big week for rock band AC/DC at TicketNetwork.com. Tickets for the band's upcoming Rock or Bust Tour placed in the top spot of the selling artists list for the past week*. One of the tour dates helpful to that achievement was the September show in Edmonton, Alberta, which beat out Chicago to become the leading city in Monday's onsale. Over 20% of tickets sold so far for the tour have been for the Edmonton show.
Edmonton as a city, wasn't the only winner. Alberta also led on a province/state level with more ticket sales than California. That's quite the feat when California is hosting two shows in September compared to Alberta's one show.
Less than a week until the Big Game, average listing prices at TicketNetwork.com for tickets to the University of Phoenix Stadium are ranging widely, from $4,138 for upper-level corner seats to $9,627 for club-level 50-yard line seats*. Below you can browse a couple visuals we put together that show current average listing prices for major areas of the stadium.
*Ticket sales data is as of 1/26/2014 9:00 a.m. EST. Map does not indicate sections with currently available tickets. Trademarked names are the property of their respective owners. TicketNetwork does not claim any right or ownership to any team or venue name, or other trademark contained in this release. These names are strictly used for descriptive purposes and do not imply an endorsement or partnership.
With less than a week to go until the NFC and AFC championship games, ticket sales for the two on the TicketNetwork.com exchange are at the lowest levels they've been in the past four years*. As you can see on the graph below, the sales trend has been downward for the past few years, but this year is particularly bad for the two. Whereas normally the NFC game sells moderately well, it has been performing worse year after year, and in 2015 it is only selling about as well as the AFC game. The AFC game was improving in sales for a few years until now. All in all, sales for both games are down 55% from the same period of time last year and down 68% from 2012.
Affordability and availability were important when it came to the top-selling tickets of 2014. Ringling Bros. Circus and Disney on Ice: Frozen, the two family-friendly shows that were the best-selling events on online ticket marketplace TicketNetwork's* exchange this year. The two shows represented those themes very well by offering many events throughout the year with low ticket prices.
With an average selling price of $37 per ticket, as well as dozens of events across the United States, Ringling Bros. was an affordable and very available choice for parents looking to take the kids to an entertaining show. Meanwhile, Frozen's success was also partially based on the continued excitement from the 2013 movie, and everything "Frozen" in general. Although its average selling price was higher at $74, it was still at a point that many families could easily afford.
As discussed in the upcoming sections, affordability and availability also applied to many of the top concert and theater events.