Ticketing Trends

Get-In Price for NCAA Finals Tickets Dips Below $100

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NCAA Basketball

As the UConn Huskies, Florida Gators, Kentucky Wildcats, and Wisconsin Badgers prepare to play in the NCAA Tournament semi-finals tomorrow, the get-in price (the lowest price you can expect to find for a ticket) for tickets listed at TicketNetwork.com of both the semi-finals and the championship have dipped below $100*. At the time of this writing, the get-in price for the semi-final is a bit higher than for the championship by about $20. The get-in price for passes that include both sessions is $104. So anyone still looking for a ticket to the game has an opportunity to get a seat for a pretty good price.

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Reinforcing the trend I noticed last week, college basketball fans from Connecticut and Kentucky were the most enthusiastic about finding tickets for the NCAA Finals following their teams' advancement to Cowboys Stadium in Dallas, TX, this weekend.

The two states were among the ones that sent a very high amount of visits to TicketNetwork.com in the two hours following the Huskies' and Wildcat's wins in the East and Midwest Regional Finals on Sunday. In addition, and not surprising given the proximity to the host venue, Texas also had high visit activity, especially once Connecticut won.

I put together the time-lapse heat map video below, which follows visit activity to tournament-related pages on TN.com, from the beginning of the South Regional Final on Saturday to past the end of the Midwest Regional on Sunday.

NCAA Basketball

Today is the day the NCAA Tournament's Eastern and Midwest Regionals begin, and one thing is clear: The East Regionals have risen to a prominent position. For the previous two years, the South Regionals have dominated sales for tickets listed at TicketNetwork.com, or were at least about even with the Midwest, as was the case last year.

This year, the South Regionals have been left behind and in its place are the East Regionals, due at least in part to the addition of Madison Square Garden to the tournament. Currently, the games at MSG account for 26% of ticket sales for the Regionals, only beaten out by the Midwest Regionals at Lucas Oil Stadium, which account for 52%*.

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NCAA Basketball

Now that the First Four games have been played, the 2014 NCAA Tournament can truly get underway. We can also start making some comparisons with previous years, and see how things stack up. At this point in the tournament, the average selling price for all NCAA Tournament tickets listed at TicketNetwork.com is $263, about 22% higher than the price at the same point in time for last year's tournament, which was $215. In fact, the price is the highest it's been three years running, up 40% since 2012.

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Lana Del Rey

So a little earlier, I was sitting at my desk, ready to write all about what a great success the Queen + Adam Lambert tour had this past onsales weekend at TicketNetwork.com. Well, you all know what assuming does to a person! It's not that the trio of Brian May, Roger Taylor, and Lambert didn't indeed have a good weekend; they did. But one artist stood out that much more: Lana Del Rey.

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