It's not enough to simply say that One Direction won out the weekend. Instead, it's more accurate to say that tickets for the band's upcoming "Where We Are" Tour completely dominated the weekend. Over 1/3 of all tickets sold at TicketNetwork.com on Saturday and Sunday were for the band's events*. And I'm not just talking about 1/3 of concert ticket sales here, but 1/3 of all ticket sales, including concerts, sports, and theater events.
There are also some interesting stats when we dig deeper. First, one might expect the venue that did the best is the one with multiple shows, which is not an unreasonable assumption as it happens often enough, and there are a number of cities on this tour with two-day stops. But that's not what happened this weekend for One Direction. Rather, the top-selling venue was one with only a single show: the August 13 concert at Lincoln Financial Field in Philadelphia, PA. Closely following up in second place was Gillette Stadium in Foxboro, MA, which has two shows on August 7 and 8. Here are the top five:
For all of the controversy that Miley Cyrus has generated in the past few months, it seems like her upcoming Bangerz Tour is destined to be a bust, right? That, at least, is the impression one might get from the media and disgusted-sounding Facebook and Twitter comments after the overtly sexual performance with Robin Thicke and the "Wrecking Ball" music video. Is Miley's brand of edgy too edgy for fans, or more likely, their ticket buying parents?
Apparently not, because those fans and/or their parents are snapping up tickets for the tour in a big way.
This weekend at TicketNetwork.com, Cyrus' shows were the second biggest ticket seller, beaten out only by Trans-Siberian Orchestra*. Digging deeper, the Bangerz Tour made up 15% of all concerts tickets sold at TN.com during the weekend. The top concert event, again TSO, made up 19%. On the other side, tickets for the next biggest concert performer after Cyrus, Cher, made up just 4%.
If you're going to go big, make sure to do it convincingly. That's the trend we're seeing for last month's TicketNetwork.com Top Ten, as ticket sales for the final dates of George Strait's "Cowboy Rides Away" farewell tour far outstripped any other event at TicketNetwork.com.
This shouldn't surprise anyone too much. After all, we've known that the final dates are in 2014 for a little over a year, and on October 24 speculation arose that Strait's final tour date will be on June 7. So now is the time to get your tickets if you want to see him before he hangs up his hat for good, and fans have indeed responded to impending final dates in a big way.
The tour dates with the most ticket sales last month included the January 17 show with Eric Church, the February 7 show with Martina McBride, the February 15 date with Little Big Town, the April 5 show with Lee Ann Womack and Merle Haggard, and the February 28 date with McBride.
* Rankings and other data are as of 11/4/2013 3:00 p.m. EST. Top 10 list is ranked based by the number of tickets sold on TicketNetwork.com.
In the last Top 10 in mid-September, it seemed that the Ringling Bros. Circus was heading for a third month at the top. Well, I can now report that that has indeed happened! This makes Ringling the first event to top the list for three months in a row since this series was started.
Last month I noted that it was Ringling's affordable tickets that was keeping it at the top, but what does that mean exactly? Well, the success of any event is based on demand for the tickets plus pricing them at a level ticket buyers are willing to pay. In September, the overall average selling price for Ringling Bros. tickets listed on TicketNetwork.com was $41. Between all the cities on the Ringling tour, average prices were mostly in the $30 range.
For a second month, the Ringling Bros. & Barnum and Bailey Circus is at the top of the list. If you're not keeping track, the last time this happened was with Monster Jam Trucks in January and February. Before that it was with Taylor Swift in November and December.
Ringling Bros. in doing very well indeed thanks to plenty of affordable tickets, and its heyday might not be over. For the first time since I started reporting all of the Top 10 events for August 2012, it seems very possible that a non-concert, sport, or theater event will claim the top spot a third time in a row. It's not a guarantee, just a possibility. However, I think there's some evidence for it. There are a couple reasons it could happen:
- Ringling Bros. is already in the top spot (just barely). It's challenged by Trans-Siberian Orchestra, but sales for TSO could potentially slow down after initial onsales are complete. Last year TSO made the list in September, but didn't get near the top until November.
- Other than TSO, there is no other strong contender. Luke Bryan's tour ends in October, so sales will naturally slow down as that wraps up. The same is true of Jason Aldean, who came in a distant third this month.
Ultimately, only time will tell, so come back next month for the results!
* Rankings and other data are as of 9/18/2013 1:30 p.m. EDT. Top 10 list is ranked based by the number of tickets sold on TicketNetwork.com.