Ticketing Trends
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With less than a week to go until the NFC and AFC championship games, ticket sales for the two on the TicketNetwork.com exchange are at the lowest levels they've been in the past four years*. As you can see on the graph below, the sales trend has been downward for the past few years, but this year is particularly bad for the two. Whereas normally the NFC game sells moderately well, it has been performing worse year after year, and in 2015 it is only selling about as well as the AFC game. The AFC game was improving in sales for a few years until now. All in all, sales for both games are down 55% from the same period of time last year and down 68% from 2012.

Conference Championship Tickets Sold from 2012-2015
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Top-Selling Events of 2014

Affordability and availability were important when it came to the top-selling tickets of 2014. Ringling Bros. Circus and Disney on Ice: Frozen, the two family-friendly shows that were the best-selling events on online ticket marketplace TicketNetwork's* exchange this year. The two shows represented those themes very well by offering many events throughout the year with low ticket prices.

With an average selling price of $37 per ticket, as well as dozens of events across the United States, Ringling Bros. was an affordable and very available choice for parents looking to take the kids to an entertaining show. Meanwhile, Frozen's success was also partially based on the continued excitement from the 2013 movie, and everything "Frozen" in general. Although its average selling price was higher at $74, it was still at a point that many families could easily afford.

As discussed in the upcoming sections, affordability and availability also applied to many of the top concert and theater events.

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College Bowl Games

In recent memory, fans, analysts, coaches, and players have been yearning for a true college football playoff. Rather than seeing just the top two teams compete for a national championship, everyone has been determined to figure out a way to get four, eight, or sixteen teams to meet at the end of the season to determine the champion on the field, rather than through the polls. They got their wish this season and now four teams have a chance to claim a national championship for their school. This is the first ever College Football Playoff and the nation is eagerly awaiting to see how it will play out.

Despite the national fervor for this year’s playoff, ticket data on the secondary market indicates that ticket prices are still highly dependent upon where the game is taking place and who is actually playing. Each fan base is different, in both size, passion, and traveling tendencies, and that greatly affects how tickets are priced.

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Frozen, TSO Prominent in September's Top 10 Events

September's Top 10 Events

In September, we finally saw a little bit of change among the top players, with a return of some former top players. At least in this case, it makes a lot of sense. As the holiday season approaches, people looking for something to do during that time have Christmas and winter on the mind, and that's what last month's Top 10 represents. Thus we see two of the top holiday/winter-themed events: Frozen and Trans-Siberian Orchestra.

Indeed, of all the tickets purchased last month at TN.com for Frozen shows happening in 2014, nearly 40% were for shows in November, while another 31% were for shows this month*. So over 70% of Frozen ticket purchases in September were for the next couple months.

It makes a lot of sense that some people would purchase for an imminently upcoming show. With its family-friendly nature, it makes a great show to see on a whim, especially on the weekend (where it does best). Others, however, are looking ahead to the holiday period. Interestingly, there were not many sales for December. I wonder if that will change once I revisit this in October's Top 10.

TSO, meanwhile, is all always about Christmas and the holiday season. Whereas Frozen's busiest period is in November, the lion's share of ticket sales for TSO are for December shows. I expect it's because, with TSO, more people want the Christmas theme as close to the holiday as possible. And, in fact, the most popular days for the show are those immediately surrounding Christmas, from December 13 to 26. Of course, as a touring show with a few shows in each city it visits, beggars cannot be choosers, so November also does very well for TSO.

* Rankings and other data are as of 10/8/2014 4:00 p.m. EDT. Top 10 list is ranked based by the number of tickets sold on TicketNetwork.com. Trademarked terms are the property of their respective owners and are used strictly for descriptive purposes and do not imply an endorsement or partnership. TicketNetwork is an online ticket marketplace and is in no way associated with the trademark owners, artists, teams, or productions mentioned.

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August's Top 10 Events

If you guessed that Ringling Bros. would still hold strong in August, you'd be exactly right. So like last month, we'll skip right to the juicy stuff: Garth Brooks. Last month I noted that despite the slow, drip drip way Garth Brooks has announced his tour dates, he wasn't doing so bad. Now that we're a month later, it's time to take a look at how things are going overall.

How has the tour done so far? Well, in order to compare, let's take a look at the other hugely amped tour from this year: Jay-Z & Beyonce. So far, the number of Garth Brooks tickets sold TicketNetwork.com is 71% of the number of tickets sold for the entirety of the On The Run Tour*. That's for a tour that had almost the same number of dates that Brooks' tour currently has released. When you take that into account, it doesn't look so good at first. However, when you remember that he's only released dates for two cities, it starts to look a little better. 71% of the other biggest tour of the year for two cities? I think that's not bad.

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