In addition to all the other stories we can tell about last night's events — the unseasonably warm weather, the great performances by Bruno Mars and the Red Hot Chili Peppers, and that absolute whomping the Seahawks gave to the Broncos — there are the stories about ticket prices.
Now that the game is over, I can say this about ticket prices: the story that's told depends greatly on how you look at the data.
For tickets listed on TicketNetwork.com — both before and after we knew the teams for the big game — the overall average selling price was $2,656, the lowest it has been in four years. However, it was only just barely the lowest in four years. For the 2012 game, the overall price was $2,670. Despite this game having a lot against it — a cold-weather city, an unprotected venue, and a lineup that had to travel very far from home — the overall price was only 5% lower than last year.
Last week I took a look at the post-AFC/NFC average selling price for Broncos-Seahawks tickets listed at TicketNetwork.com. In the six days since then, the post-AFC/NFC championship average price has gone slightly up and is now $2,657, compared to $2,847 last week. This suggests that the game is not as popular as sellers were hoping, even if a bit more than last year.
Last time I also took a look at the post-AFC/NFC average selling price for Broncos-Seahawks tickets listed at TicketNetwork.com, and found they were up about 18% compared to last year. Although the average is still higher than last year, the gap has closed considerably. With the additional six sales days factored in, it is now only 5% higher. With the natural drop in ticket prices that usually occurs as any event approaches, this margin may close even more as we approach game day.
So the conference championships are over and football's biggest game is soon to be here. Are you excited? It appears that ticket sellers are quite excited for the upcoming game.
A look at initial sales for the Denver Broncos and Seattle Seahawks game shows that, for tickets sold after the AFC and NFC championships were over, and up until the end of yesterday, the average selling price for tickets listed at TicketNetwork.com was $2,847. That's up about 18% versus the same period last year, when the average was $2,413.
Out with the old and in with the new. We're another year down, and it's just about time to look ahead to the coming months. However, as we settle into 2014, let's take a moment to see what happened in terms of ticket sales at TicketNetwork.com in 2013.
As it turns out, for me at least, there are few surprises in the overall Top 10 list:
Indeed, this list looks very familiar for anybody who has followed the monthly Top 10 lists over the past year. First, thanks to some very affordable tickets, and a never-dampening enthusiasm for its popular circus show, the Ringling Bros. and Barnum and Bailey circus has the top spot in the overall Top 10. Earlier this year, the show spent three straight months in the number spot. It was also #1 in March. Even when it wasn't number one, it was almost always near the top, usually in the second position.
As I noted last month, timing is everything. With a full month advantage this time around, the One Direction ticket sales tallied up quickly and nobody else even had a chance.
It is the first time since last September that 1D has held the #1 spot. Although that may seem strange at first, remember that this is the band that started selling tickets for 2013 before they even started touring in 2012. One Direction fans do not wait, and 2012 was one of those odd years where ticket sales were so early that it was a long time before they picked back up again. The greatest chunk of tickets usually sells on the onsale date, anyway, and this past December was no different.