My MTV Video Music Awards predictions

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My MTV Video Music Awards predictions

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The MTV Video Music Awards are right around the corner; the ceremony will air August 28. The nominees were announced today, so I thought I'd try my hand at predicting some of the winners. Here goes nothing:

Video of the Year

The Nominees: Adele: "Rolling in the Deep"; Tyler, the Creator: "Yonkers"; Katy Perry: "Firework"; Bruno Mars: "Grenade"; Beastie Boys: "Make Some Noise"

My Pick: Adele

My Rationale: This is really Adele's year, considering the successful album and tour. Given that she has a widespread popularity across the U.S. and UK, and that the award is based on a vote, I think she has this one in the bag. That, and Katy Perry has eight other opportunities to win an award.

Best Male Video

The Nominees: Justin Bieber: "U Smile"; Eminem f/ Rihanna: "Love the Way You Lie"; Cee-Lo Green: "**** You!"; Bruno Mars: "Grenade"; Kanye West f/ Rihanna and Kid Cudi: "All of the Lights"

My Pick: Bruno Mars

My Rationale: There is a lot going on in this video. It's very well shot and edited.

Best Female Video

The Nominees: Adele: "Rolling in the Deep"; Beyoncé: "Run the World (Girls)"; Lady Gaga: "Born this Way"; Nicki Minaj: "Super Bass"; Katy Perry: "Firework"

My Pick: Katy Perry

My Rationale: I'll give this one to Perry, as I think she and Adele are going to be the big winners this year. And I think the theme of the video is great.

Best Rock Video

The Nominees: The Black Keys: "Howlin' for You"; Cage the Elephant: "Shake Me Down"; Foo Fighters: "Walk"; Foster the People: "Pumped Up Kicks"; Mumford & Sons: "The Cave"

My Pick: The Black Keys

My Rationale: I'm not sure why this isn't a contender for Video of the Year, because it's one of the most unique videos I've ever watched. I've seen songs matched up with movie trailers before, but never a trailer created for a song. That said, it may be a little too unusual for voters. We'll see.

Best Hip-Hop Video

The Nominees: Chris Brown f/ Lil Wayne and Busta Rhymes: "Look at Me Now"; Lupe Fiasco: "The Show Goes On"; Lil Wayne f/ Cory Gunz: "6 Foot 7 Foot"; Nicki Minaj; "Super Bass"; Kanye West f/ Rihanna and Kid Cudi: "All of the Lights"

My Pick: Lil Wayne

My Rationale: It references Inception! That's all I need to know.

Best Pop Video

The Nominees: Adele, "Rolling in the Deep"; Bruno Mars: "Grenade"; Katy Perry: "Last Friday Night (T.G.I.F.)"; Pitbull f/ Ne-Yo, Nayer, and Afrojack: "Give Me Everything"; Britney Spears: "'Till The World Ends"

My Pick: Adele

My Rationale: Again, I don't think her popularity can be overcome. She gets this, too.

Best New Artist

The Nominees: Big Sean f/ Chris Brown: "My Last"; Foster the People: "Pumped Up Kicks"; Kreayshawn: "Gucci Gucci"; Tyler, The Creator: "Yonkers"; Wiz Khalifa: "Black and Yellow"

My Pick: Wiz Khalifa

My Rationale: I like "Black and Yellow," and I'm not usually that in to hip-hop. So if someone can impress me enough to make me pay more attention to a genre, then I've gotta give it to them.

Best Collaboration

The Nominees: Chris Brown f/ Lil Wayne and Busta Rhymes: "Look at Me Now"; Kanye West f/ Rihanna and Kid Cudi: "All of the Lights"; Katy Perry: "Firework"; Nicki Minaj: "Moment 4 Life"; Pitbull f/ Ne-Yo, Nayer, and Afrojack: "Give Me Everything"

My Pick: Pitbull

My Rationale: I liked his best, anyway, but I couldn't make a good decision. So I fed it through a randomizer, and his number came up. Go figure!

Best Direction

The Nominees: 30 Seconds to Mars: "Hurricane" (Bartholomew Cubbins); Adele: "Rolling in the Deep" (Sam Brown); Beastie Boys: "Make Some Noise" (Adam Yauch); Eminem: "Love the Way You Lie" (Joseph Kahn); Katy Perry: "E.T." (Floria Sigismondi)

My Pick: Floria Sigismondi

My Rationale: I did like the video, and I think that Katy is getting at least one other award at this show, so it might be this one. That, and mature content warnings came up on two other videos. I wasn't going to get near those videos in the office, so I couldn't complete my viewing.

Best Choreography

The Nominees: Beyoncé: "Run the World" (Frank Gatson); Lady Gaga: "Judas" (Laurieann Gibson); LMFAO: "Party Rock Anthem" (Hokuto Konishi); Bruno Mars: "The Lazy Song" (Bruno Mars & Poreotics); Britney Spears: "'Till the World Ends" (Brian Freedman)

My Pick: Hokuto Konishi

My Rationale: There is a lot going on in this video, and more than just the usual formation of ~15 to 20 people. It's easy to give the award to one of the people who choreographed some of the bigger artists, but I think having to work with a concept like LMFAO's video gave Konishi challenges that the other videos just didn't have. I think he met the task and excelled at it.

Best Special Effects

The Nominees: Chromeo: "Don't Turn the Lights On" (The Mill); Linkin Park: "Waiting for the End" (Ghost Town Media); Manchester Orchestra: "Simple Math" (Daniels); Katy Perry: "E.T." (Jeff Dotson); Kanye West: "Power" (Nice Shoes and ArtJail)

My Pick: The Mill

My Rationale: I really liked the lower-the-lights-but-see-the-eyes effect.

Best Art Direction

The Nominees: Adele: "Rolling in the Deep" (Nathan Parker); Death Cab for Cutie: "You Are a Tourist" (Nick Gould, Tim Nackashi and Anthony Maitz); Lady Gaga: "Judas" (Amy Danger); Katy Perry: "E.T." (Jason Fijal); Kanye West: "Power" (Babak Radboy)

My Pick: Babak Radboy

My Rationale: What can I say? I'm a sucker for ancient-y looking scenes.

Best Editing

The Nominees: 30 Seconds to Mars: "Hurricane" (Jared Leto, Frank Snider, Michael Bryson, Stefanie Visser and Daniel Carberry); Adele: "Rolling in the Deep" (Art Jones at Work); Manchester Orchestra: "Simple Math" (Daniels); Katy Perry: "E.T." (Jarrett Fijal); Kanye West: "All of the Lights" (Hadaya Turner)

My Pick: Daniels

My Rationale: I was going to choose "Simple Math" for Special Effects, but went with Chromeo instead. I like the editing here, too, so they get my pick.

Best Cinematography

The Nominees: Thirty Seconds to Mars: "Hurricane" (Benoît Debie, Jared Leto, Rob Witt and Daniel Carberry); Adele: "Rolling in the Deep" (Tom Townend); Beyoncé: "Run the World" (Jeffrey Kimball); Eminem: "Love the Way You Lie" (Christopher Probst); Katy Perry: "Teenage Dream" (Paul Laufer)

My Pick: Benoît Debie, Jared Leto, Rob Witt and Daniel Carberry

My Rationale: I thought the camera work here was excellent.

What do you think? Will I be right or are my predictions totally insane? Who are you rooting for? Let me know in the comments.

 

Comments (2) -

Danielle
Danielle said...

I'm so happy Adele made it to the top of this list. I looooove her Smile

July 22, 2011 at 9:09 AM

Mike
Mike said...

Looking back at these now, and given TicketNetwork's location in the Northeast, it seems fitting that my last prediction should be for a song called "Hurricane."

August 25, 2011 at 10:15 AM

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