Wicked trumps all other Broadway shows for tour sales

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Wicked trumps all other Broadway shows for tour sales

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I've done several posts lately about Broadway shows, either past or present, and how well or poorly they were/are received. But this week I got a little curious at how well those same Broadway shows do once they go on tour around the country. Which ones are the most popular, and which ones lose their shine after leaving the Great White Way?

2012 Broadway Tour Sales pie chart

So, I compiled some stats. Using sales from sites that use the TicketNetwork® Exchange, I looked up sales so far in 2012 for shows on tour that are currently on Broadway or were on Broadway sometime in the last year, and found 18 shows that fit the criteria. I expected Wicked to top the list, but I had no idea just how dominant it would be! It turns out that Wicked makes up nearly half of all the Broadway tour sales based on total gross dollar amount (see the pie chart at right if you're a visual person). This means that Wicked has made almost as much money on the Exchange in 2012 as 17 other shows put together. Crazy.

As for the rest of the shows, I've put together a list of the top 10 touring Broadway shows in terms of sales, as well as the highest average ticket prices:

 Top Selling Broadway Tours Highest Avg. Ticket Prices
1. Wicked 1. The Book of Mormon $300.72
2. The Lion King 2. War Horse $200.68
3. Jersey Boys 3. Chicago - The Musical $172.25
4. Mamma Mia! 4. The Lion King $153.82
5. The Book of Mormon 5. Wicked $152.07
6. American Idiot 6. La Cage Aux Folles $150.17
7. Billy Elliot 7. Mamma Mia! $142.47
8. Million Dollar Quartet 8. Billy Elliot $139.41
9. War Horse 9. Jersey Boys $137.44
10. Mary Poppins 10. Mary Poppins $135.22

You can see how some shows like The Book of Mormon made the list of top-selling shows even though there are many fewer tour dates currently on sale. That's because the average ticket price is much higher, so the total gross dollar amount adds up quickly. What's even more impressive is that Wicked makes up such a large portion of sales with a lower average ticket price; that means it's sold even more tickets to take in the amount of money it did.

Tell us what you think of these stats in the comments; are they surprising or pretty predictable? And if you're looking for Broadway or tour tickets of your own, check out our theater page.

* As of 3/20/2012 1:00 p.m. EDT.

 

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