What people are talking about this week: One Direction

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If you haven't heard of One Direction yet, you've probably been living under a rock in the Arctic. One Direction is a ridiculously popular boy band from the United Kingdom, who first got noticed as finalists of The X Factor in 2010. Now that they've signed with Simon Cowell, released a #1 single and become the first UK group in history to debut at number one on the Billboard 200 with their first album, everyone is talking about them.

One Direction just arrived in NYC ahead of their appearance on Saturday Night Live this weekend, setting off a whole new flurry of discussion. Earlier this week the group just announced a show at Madison Square Garden late in 2012, and rumor has it that Justin Bieber is doing some collaboration with the group. We even talked at length about One Direction on our blog this week, as the group leapt to #2 on our list of March's top-selling concerts. And alongside the real news this week are posts about the best One Direction photos of the day.

It will be interesting to see just how big this thing gets. What do you think? Are they the next Beatles? (And seriously, if you've never heard of them, at least watch the music video above so you can pretend to know things.)