The Dallas Cowboys have been one of the most inconsistent teams in the NFL on the field in recent years, but off the field, they remain one of the biggest draws in the game.
So far in 2012, the Cowboys have had the second-highest number of orders on TicketNetwork.com, only bested by their NFC East rivals, the New York Giants. Of course, the caveat in all that is that nearly 25% of the Giants orders came from their home opener against, you guessed it, the Dallas Cowboys.
The most popular game on Dallas' 2012 home schedule has been their Week 15 match-up against the Pittsburgh Steelers. The game has sold nearly 50% more tickets than any other Dallas home game and has the highest average price per ticket sold at $293. The least expensive game on the schedule is this week's home opener in Arlington against the Tampa Bay Buccaneers.
Highest Priced Cowboys Games
in 2012 on TicketNetwork.com
What makes the Cowboys such a big draw in comparison to the rest of the NFL? Well, the first thing is that they have perhaps the largest fan base in football, which helped earn them the moniker "America's Team." The NFL grew to be the biggest and most popular professional sports league in the 1990's, just as the Cowboys began their reign as the league's most dominant franchise, winning three Super Bowls. Many of those football fans who jumped on the Dallas bandwagon remain as loyal fans.
The second thing that has helped make Cowboys tickets more popular in recent years is the opening of Cowboys Stadium in 2009. The state-of-the-art stadium seats 80,000 fans and features the second-largest high definition video scoreboard in the world (it was recently surpassed as the biggest by Charlotte Motor Speedway). The stadium is truly one of the best in the world, and it hosts other major sporting events including boxing and the Super Bowl.