Are high prices hampering Rolling Stones ticket sales?

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The Rolling Stones image

When The Rolling Stones announced their November and December tour dates one month ago, there was an immediate reaction from some fans that ticket prices were too high. Despite the grumbling, though, tickets sold out very quickly on the primary market.

Back here at TicketNetwork.com, sales were fairly brisk for the first few days tickets were available, but since then there have only been a handful per day. So what happened? Unlike most cases where high prices indicates a high demand for the artist or band's tickets, the prices were initially set so high that it kept casual fans away. When I first looked at the data in late October, the average ticket price was $2,444. Today it is $1,555; that's a drop of almost $900, but it still very high compared to some other artists. For example, Paul McCartney fans were paying an average $287 for tickets listed on TicketNetwork.com when they first went on sale, and more than twice as many sold during the first month as have for The Stones.

Upcoming Rolling Stones
concerts*

Date City Avg. Price
11/25 London, UK $732
11/29 London, UK $656
12/08 Brooklyn, NY $1,518
12/13 Newark, NJ $2,236
12/15 Newark, NJ $2,635

The question now is: will the downward trend continue? It depends on a number of factors, but I think we'll have a better idea after the Barclays Center show goes on sale on Monday. The average price there is about $700 to $1,100 lower than the prices for the Prudential Center shows. If demand picks up for that concert, it'd be an indication that fans are more willing to buy if the ticket prices are lower. That could prompt sellers to adjust prices on the Newark shows.

For now, die-hard fans are scooping them up, but more casual fans are adopting a wait-and-see approach, thinking that perhaps ticket prices will go lower. Also, with the potential for a full tour next year (if what Keith Richards told Rolling Stone holds up), they'll take the chance that it'll materialize, perhaps coupled with lower prices, should they continue to find that the 2012 shows just don't fit into their budget.

*Average prices are as of 11/15/2012 4:00 PM EST. Prices are not set by TicketNetwork.com and may fluctuate based on market demand.

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