In the last Top 10 in mid-September, it seemed that the Ringling Bros. Circus was heading for a third month at the top. Well, I can now report that that has indeed happened! This makes Ringling the first event to top the list for three months in a row since this series was started.
Last month I noted that it was Ringling's affordable tickets that was keeping it at the top, but what does that mean exactly? Well, the success of any event is based on demand for the tickets plus pricing them at a level ticket buyers are willing to pay. In September, the overall average selling price for Ringling Bros. tickets listed on TicketNetwork.com was $41. Between all the cities on the Ringling tour, average prices were mostly in the $30 range.
Compare that to runner-up Trans-Siberian Orchestra, which had an average and median price closer to $94. However, TSO had nearly the same amount of people willing to a higher price to see that show. If Ringling's tickets were priced higher, it may not have done as well. But they were priced just right, so people bought them up.
It also helped a lot that other than TSO there wasn't a huge rival to Ringling's success. Last September, One Direction was still doing very well.
* Rankings and other data are as of 10/1/2013 2:30 p.m. EDT. Top 10 list is ranked based by the number of tickets sold on TicketNetwork.com.