It's not enough to simply say that One Direction won out the weekend. Instead, it's more accurate to say that tickets for the band's upcoming "Where We Are" Tour completely dominated the weekend. Over 1/3 of all tickets sold at TicketNetwork.com on Saturday and Sunday were for the band's events*. And I'm not just talking about 1/3 of concert ticket sales here, but 1/3 of all ticket sales, including concerts, sports, and theater events.
There are also some interesting stats when we dig deeper. First, one might expect the venue that did the best is the one with multiple shows, which is not an unreasonable assumption as it happens often enough, and there are a number of cities on this tour with two-day stops. But that's not what happened this weekend for One Direction. Rather, the top-selling venue was one with only a single show: the August 13 concert at Lincoln Financial Field in Philadelphia, PA. Closely following up in second place was Gillette Stadium in Foxboro, MA, which has two shows on August 7 and 8. Here are the top five:
- Lincoln Financial Field — Philadelphia, PA
- Gillette Stadium — Foxboro, MA
- MetLife Stadium — East Rutherford, NJ
- Rose Bowl — Pasadena, CA
- Soldier Field Stadium — Chicago, IL
The next highest-selling venue after Soldier Field also happened to be the second biggest venue with only a single show: the August 11 concert at Nationals Park in Washington, DC.
We also saw that 1D fans are willing to travel quite some distance to see the band. Indeed, a low double digit fraction of ticket purchases this weekend were for venues that are more than 200 miles away from where the purchaser lives. This isn't so surprising because, with only 20 cities on the tour (out of 25 U.S. shows), there are not a whole lot of options. So the choice sometimes comes down to one thing: you have to travel or you don't get see the band. However, even with the regional nature of this tour, most fans still live about 100 miles or less from the venue, on average.
So that's how things stand after this weekend, but all of this may change as time goes on. This data could also change if One Direction adds new tour dates; after this weekend's demand, I wouldn't be surprised to see the band add more.
*Sales data as of 12/9/13 10:00 a.m. EST. Trademarked terms are the property of their respective owners and are used strictly for descriptive purposes. TicketNetwork is an online ticket marketplace and is in no way associated with the trademark owners, artist mentioned.