So the conference championships are over and football's biggest game is soon to be here. Are you excited? It appears that ticket sellers are quite excited for the upcoming game.
A look at initial sales for the Denver Broncos and Seattle Seahawks game shows that, for tickets sold after the AFC and NFC championships were over, and up until the end of yesterday, the average selling price for tickets listed at TicketNetwork.com was $2,847. That's up about 18% versus the same period last year, when the average was $2,413.
This suggests that sellers expect that this game will be well attended, despite the relatively long travel time necessary for Denver and Seattle fans to get to New Jersey. It also suggests that sellers are not incredibly worried about a snow-out, given the unprotected nature of MetLife Stadium. On the other hand, it also isn't perhaps the dream game that many people were hoping to see (see the heading below for more).
Despite the increase this year, the average selling price pales in comparison to what was seen in 2011 and 2012. For the same period in 2011, the average was $4,078, and in 2012 it was $3,351. Thus, there has been a 30% decrease in the selling price for the early period since the Pittsburgh Steelers and Green Bay Packers were decided as the teams in 2011. Of course, the good news for sellers is that the selling price has slightly recovered after it dropped for two consecutive years.
Like 2013, the Average Selling Price Dropped After the Games
Taking a look at pricing trends from before the AFC and NFC title games were over to after they were over, we see a fairly significant drop in the average selling price. The average after the games ended was about 17% lower than before the games ended. However, this was slightly less than last year, when prices dropped 24% after the two games.
On the opposite end of things, we again have to go back to 2011 and 2012. In 2011, the average price increased about 32% from before the games ended to after they ended. This also happened in 2012, albeit to a less spectacular rise of 28%.
So that's how things sit now, two days after the teams for this year's big game were decided. It is important to note that we're still a little less than two weeks away from the game. As I mentioned above, MetLife Stadium represents a unique challenge not typically seen for a game of this nature, such as its lack of a roof in a cold weather and often snowy climate.
The Northeast U.S. being what Northeast U.S. is — inherently unpredictable in terms of weather — this means that there are many factors that could affect ticket prices between now and February 2.
Data as of 1/21/2014 10 a.m. EST. "Before Games Over" defined as all orders before 10 p.m. EST of the game day. "After Games Over" defined as after 10 p.m. EST of the game day. Trademarked terms are the property of their respective owners and are used strictly for descriptive purposes and do not imply an endorsement or partnership. TicketNetwork is an online ticket marketplace and is in no way associated with the trademark owners or teams mentioned.