I'm beginning to feel a bit like a broken record, but the Ringling Bros. Circus just does that well when it's on fire, as does Monster Jam. Indeed, those two events dominated the ticket sales landscape for yet another month. For Ringling, it's the fifth time in the top spot in the last seven months, and this month's lead was quite convincing, leaving everyone else in the dust. Maybe it'll go for another streak of three, but we'll have to wait until next month to find out.
I'm more interested in discussing Bruno Mars. Sales for his tour's tickets listed at TicketNetwork.com were close to rivaling Monster Jam. Had some things been different, he might be in the second spot. Still, ticket sales for these shows did extremely well, which is why he got the third spot.
The real question is whether or not there was a boost from Mars' performance at the Seahawks-Broncos game. One thing I can definitely say is that those tickets sold much better during initial onsales this year than last year. Ticket sales rose 112% between the two major onsales dates last year and the one day after this year's big game. So at first glance, it would seem the answer is yes, the performance had a boost on ticket sales.
There are other considerations, though. Mars had a tremendous rise in his star between this year and last year. It's not that he wasn't well known before last year, as he certainly was. I mean, his earliest singles are some of his most commercially successful ones and he's consistently done well on tour. It's just that he got more popular last year than he ever had been before. He had a second successful album just before the start of the year, a successful first leg of the Moonshine Jungle Tour (an arena tour versus the smaller venues of his first one), and a residency in Las Vegas. All that adds up.
That said, a nationally televised set on the most popular sports game of the year is no small thing. It was incredibly well received, even among people who may not otherwise have listened to his music. It's hard to think that the game didn't have an effect, but to what magnitude is the unknown. So I'd say there was an effect, but I can't say how much.
Finally, last month I noted that Wicked and The Book of Mormon were out of the Top 10 for the second time in three months. Well, we can now make it three times in the last four. I said I'd do some research to see if the shows had reached their peak. I'm still looking into it, but I can report that Broadway sales remain strong overall. This is especially true for The Book of Mormon, which is still selling out at the Eugene O'Neill Theatre. I'll keep researching and get back to this in the future.
* Rankings and other data are as of 3/5/2014 1:30 p.m. EST. Top 10 list is ranked based by the number of tickets sold on TicketNetwork.com. Trademarked terms are the property of their respective owners and are used strictly for descriptive purposes and do not imply an endorsement or partnership. TicketNetwork is an online ticket marketplace and is in no way associated with the trademark owners, artists, teams, or productions mentioned.