The enthusiasm for Disney's hit movie "Frozen" hasn't melted away just yet — not even close. After an ice show adaptation of the film was announced last month, we expected that excitement for the show would be sky high. The question was: To what degree?
Now we know. The May 20 sales date for the show helped propel "Frozen" straight to the top of TN.com's May Top 10 in a way that was almost as effortless as Elsa creating her ice castle. To put it in more glacial terms, on that day Frozen made up almost 40% of all tickets sold on TN.com. That's huge!
It's the kind of number we usually see for a concert onsale for a very popular artist or band (Jay-Z & Beyonce were in this territory). Other than some of the big Broadway productions like The Book of Mormon, or a circus show like Ringling, we don't typically see this kind of thing for theater. It just goes to show: create something catchy and viewers will latch on forever.
Check back tomorrow for more ticketing trends about Frozen, including information about its fortunes during today's individual ticket onsales day.
* Rankings and other data are as of 6/3/2014 10:00 a.m. EDT. Top 10 list is ranked based by the number of tickets sold on TicketNetwork.com. Trademarked terms are the property of their respective owners and are used strictly for descriptive purposes and do not imply an endorsement or partnership. TicketNetwork is an online ticket marketplace and is in no way associated with the trademark owners, artists, teams, or productions mentioned.