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August's Top 10 Events

If you guessed that Ringling Bros. would still hold strong in August, you'd be exactly right. So like last month, we'll skip right to the juicy stuff: Garth Brooks. Last month I noted that despite the slow, drip drip way Garth Brooks has announced his tour dates, he wasn't doing so bad. Now that we're a month later, it's time to take a look at how things are going overall.

How has the tour done so far? Well, in order to compare, let's take a look at the other hugely amped tour from this year: Jay-Z & Beyonce. So far, the number of Garth Brooks tickets sold is 71% of the number of tickets sold for the entirety of the On The Run Tour*. That's for a tour that had almost the same number of dates that Brooks' tour currently has released. When you take that into account, it doesn't look so good at first. However, when you remember that he's only released dates for two cities, it starts to look a little better. 71% of the other biggest tour of the year for two cities? I think that's not bad.

So that's what happened in the past. What about in the future? Like I wrote last month, had Garth released all his tour dates at once, it likely would have been one of the biggest concert sales periods we've ever seen here at Well, a month and a couple weeks on, I stand by that position. I think it would have been huge. Now there's concern over what I dubbed last month, "Garth weariness," the idea that fans might stop waiting for him to release new dates and that he'll do worse over time.

Well, initial data suggests that the release strategy may be affecting sales, but I'm not sure if it's for the reason I initially thought. All the initial Chicago onsales last month did fairly well, as did all the initial Atlanta onsales on August 8. However, there were only a small fraction of Brooks tickets sold for the second set of Atlanta onsales on August 16. While that looks bad, at this point I can't say 100% whether or not fans are getting weary of the release strategy itself, or if everyone who wanted an ticket for Atlanta shows simply got them earlier on. It also could be that people who didn't get tickets initially just don't see it as urgent to get them as earlier buyers.

That may be the case. As it turns out, Atlanta tickets made up over half the sales after August 16, and of those, almost of all of them were for the dates with onsales on the 16th. So fans are still getting the tickets, just not all on the same day. Over time, sales for the second set of shows may match up to the first set, but it will take time. Still, that doesn't exclude one of the other explanation from above also being true.

I think I'll have a better idea of what's really going on the next time Brooks releases a set of dates for a new city. Once those tickets go on sale, I'll report back.

* Rankings and other data are as of 8/31/2014 10:00 a.m. EDT. Top 10 list is ranked based by the number of tickets sold on Trademarked terms are the property of their respective owners and are used strictly for descriptive purposes and do not imply an endorsement or partnership. TicketNetwork is an online ticket marketplace and is in no way associated with the trademark owners, artists, teams, or productions mentioned.