The UFC's popularity has skyrocketed over the past few years with each Pay-Per-View event garnering more and more attention. There are plenty of great upcoming events on the UFC schedule, so make sure to secure your seats now!
The UFC, or Ultimate Fighting Championship, was developed by advertising executive Art Davie in conjunction with Brazilian Jiu-Jitsu master Rorion Gracie. Davie proposed a tournament where fighters from different disciplines would match up in a no-holds-barred-style event. The early UFC also tossed out weight classes, so that two fighters of vastly different sizes and weights might end up fighting together. Since then, stricter rules have been implemented, including the addition of weight classes. The first UFC event attracted over 86,000 viewers, which is in addition to the thousands who bought UFC tickets for the event.
Scutiny from lawmakers about the violent nature of UFC events hurt the popularity of UFC. To that extent, a concerted effort to get the word out about the UFC was employed. Two television series, a reality competition show called The Ultimate Fighter, and a program showcasing past tournaments, UFC Unleashed, were created. With these programs out in the market, pay-per-view viewership of tournaments started to grow rapidly. Television purchases eventually grew to over one million for UFC 66, and UFC ticket purchases also rose. The UFC can now be viewed in countries all over the world, has re-emerged into most pay-per-view markets, and is enjoying renewed prosperity.